Moreover, it allows users to quickly download the CSV reports from the Fat Rank mobile app and Chrome extension. You can also install MozPro for advanced features and the MozBar browser extension, which allows SEO analysis, Moz scores, and Google SERP info in your browser. It offers excellent keyword suggestions in bulk, along with the keyword competitiveness score. You can free test out GrowthBar for five days before upgrading to a paid subscription. It’s an all-in-one super powerful SEO tool for $29/mo, making GrowthBar significantly cheaper than most other quality tools.
SEMrush.
Most SEO software come with dashboards to help you visualize your data, from links and DA score to KW rankings. Not every small business has the budget for comprehensive SEO software, though. So, if you’re using a few individual, piecemeal programs to help with your SEO plan, you should use Google Analytics, at the very least to keep track of your site data. Raven Tools streamlines SEO and digital marketing analysis for agencies by delivering a consolidated view of key metrics.
Best SEO Tools for Digital Marketers in 2025
It identifies technical issues like broken links, duplicate content, and missing meta tags. The free version allows you to crawl up to 500 pages, making it a solid choice for small sites. For those looking for more specialized keyword research capabilities, KWFinder is an excellent option. This tool offers a user-friendly interface for finding long-tail keywords with lower competition. While it’s a paid tool, it often has promotional pricing, making it accessible for beginners looking to deepen their keyword strategy.
See the domains that place in the top 10 for any given keyword in 243 countries, and get robust analytics from Ahref’s SERP Checker. New customers get $300 in free credits to spend on Natural Language. The Counting Characters tool will provide both the character count and the pixel count to ensure you are creating meta tags that are not cut off by an ellipsis – represented by (…).
SEO is better for achieving greater visibility on Google in the long run without paying Google Ads’ high advertising fees. Google Ads allows you to increase visibility for your website content immediately, though you’ll pay for that visibility through advertising fees. Forbes Advisor named Ahrefs the best overall SEO tool, but the best tool for you will depend on your exact needs. For example, BrightLocal is ideal for local SEO while KWFinder is an excellent, budget-friendly SEO tool. Create new meta tags or analyze the existing ones to get an in-depth analysis of your meta tags and web pages. A range of domain related tools to find out domain age, domain authority, DNS records or expired domains, etc.
- See your ranking URLs, monthly search volumes, and difficulty scores all in one place.
- The keyword difficulty (38%) tells me how competitive it is and whether it’s a viable opportunity for me to target.
- ConversionIQ is HawkSEM’s proprietary technology that connects all your marketing data in one place to drive actionable insights and full-funnel attribution.
- Ahrefs also shines in its technical SEO audit reporting and has a few more rank-tracking features.
Once you’ve entered a root keyword, AnswerThePublic will tell you all the standard information about it, such as volume and the cost per click for search ads. Scroll through the report, and you’ll see a preposition report (keyword variations using “is,” “to,” “with,” and so on). Keep scrolling, and there’s a report that compares the cost-per-click and search volume for several related keywords. If you have the budget, these SEO tools combine rich functionality with excellent user experience. While they all charge a fee, we’ve chosen those that provide the best bang for your buck. On Search Trends, you won’t see the total number of searches for a keyword.
But beyond that, you can add specialized tools to your tech stack as needed. Serpstat is an affordable all-in-one SEO tool with more data compared to Mangools. Then, you can make an even better, more optimized piece of content. Imagine you have a food blog and want to share a soup recipe. You’d BHS Links type a broad keyword like “best soup recipes” into KWFinder. This helps you focus on the right marketing channels for the trend.
