With the right information, they can lead to additional traffic and sales for your business—without extra marketing spend. They assist search engines in interpreting the subject and relevance of your content. SEO Anomaly And because QuestionDB focuses on questions that people ask on Reddit, you can find keyword and topic ideas that most other tools won’t show you. As it turns out, you can ALSO get sitelinks on all sorts of pages… from blog posts to ecommerce category pages.
Key takeaways: What is on-page SEO?
A full-service SEO partner like WebFX, our parent company, provides you with all SEO services you need to ensure you’re ranking high on every platform that matters for your business. On-page and off-page SEO techniques can help your website rank higher on search engines, making it more discoverable to users. In this guide, we’ll dive into the main differences between on-page and off-page SEO.
Optimize User Signals
You can use the Semrush Site Audit Tool to find pages that are missing H1 tags and write new tags with keywords incorporated into them. For example, in my article optimized around the keyword “email marketing,” I mention that keyword right off the bat. Shai Aharony tested the effect that stock images had on Google rankings. A few days after I published that post, I decided to check out the search engine results pages (SERPs) for that term. The rest of this guide will walk you through how to implement these optimizations step-by-step.
- It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.
- Consider compressing large image files where possible to aid load speed without losing out on quality and limiting large animated images.
- First, they identified a topic that bloggers and journalists tend to write about.
- Additionally, while the pricing structure is flexible, small businesses might find it excessive.
- Headings (aka header tags) are used to convey the hierarchy and structural outline of the content on a page to search engines and users.
It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness. On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website’s search engine rankings and earn organic traffic. This is useful to visitors as this will ensure they find engaging information that speaks to their interests or needs. That will aid in extending dwell time, the time spent by a user viewing a page. If your site information is found useful by audiences, it will also encourage visitors to return. Pages with increased visits helps SEO, as it signals to search engines that your site is an authority on your chosen topic.
Given that 54% of Americans lack literary proficiency (essentially reading below the equivalent of a sixth-grade level), this means we’re alienating at least 46% of readers. If we could bring the reading grade level down, more people would be able to read it. You can use free tools like Hemingway and Grammarly to fix this. For example, to curate our list of the best Facebook groups for SEOs, we asked the 12K+ members of our customer-only group to vote for their favorites. Instead of burying this fact deep in the post, we highlighted it in the very first paragraph.
Plant and factory together might refer to a manufacturing plant, whereas plant and shrub refer to vegetation. From an SEO point of view, this means creating content using natural language and variations, instead of employing the same strict keywords over and over again. On the other hand, the query Dog Motion Picture means something else entirely, and it’s important for search engines to know the difference. For SEO purposes, when we measure TF-IDF’s correlation with higher rankings, it performs only moderately better than individual keyword usage. In other words, generating a high TF-IDF score by itself generally isn’t enough to expect much of an SEO boost.
Off-page SEO, on the other hand, involves optimizing external factors, such as backlinks and social media presence, to enhance search engine rankings. It is distinct from on-page SEO, which focuses on content within the website itself. While good to prioritize, it’s important to avoid keyword stuffing. This is the practice of overusing keywords to aid higher ranking in SERPs. Using specific keywords where possible as well as synonyms and phrasing alternatives that are semantically the same can optimize your pages while keeping text fluid and natural. That’ll keep pages readable for visitors and avoid search engine penalties from overusing keywords.
You must follow Google’s E-E-A-T guidelines to rank better by providing valuable, accurate, and well-researched content. While both are crucial in a website’s ranking and visibility, On-Page SEO provides more control over optimizing web pages. When you start typing a query in Google Search, you are presented with a list of possible phrases to use in your search.
